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Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of Real Estate Agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of Real Estate Agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other Real Estate Agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of Real Estate Agents is the best way to determine the right selling price for your home. A team of Real Estate Agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

When both parties have agreed to the terms of the purchase agreement, we will open escrow. Escrow is a neutral 3rd party that holds funds and important documents during the transaction. It ensures that both the buyer & seller meet their contractual obligations before the sale is finalized. Once everything is completed, escrow will release the funds to the seller and send the closing documents to the county to record in the buyer's name. This provides a safe and secure process for both sides. 

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey! During the investigation period, the buyer will get inspections of the property. They will evaluate the findings of their inspections and may make a list of what needs to be done prior to closing. In some cases, repairs will need to be made before the house can close. In other cases, the buyer may ask for a price reduction or credit to cover the costs of repairs. Once we receive their requests, we will head up the efforts to get each action item completed & paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the escrow company to ensure everything is ready to go! If you haven't done so already, you need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You've reached the last step in the seller's process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the Title & Escrow company closing the transaction to sign the final paperwork. Once all documents are signed, be sure to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home. 

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.